Conversion
Rate
Optimization


(CRO) AUDIT

Your Conversion Rate is the percentage of people who, after visiting your website, complete a desired action (online purchase, submit a contact form, book an online appointment, subscribe to your newsletter, click to call on the phone...).  Your Conversion Rate shows you how good your website is at convincing visitors that your company and your offering is good. You could compare it with a physical store: of all the people entering your store, how many make a purchase? 

Just like you can change things in the physical store to improve the Conversion Rate such as the music, the light, the decoration, the way the products are displayed and even the fragrances of a store, there are many things that can be done on a website to improve the Conversion Rate. 

If you have a limited budget for your marketing and you are already getting a reasonable amount of traffic to your website, Optimizing your Conversion Rate is possibly the one single action that can generate the most significant results for your business. Just look at your current revenue from your website and consider what it would mean for your business if you could convert 4% to 12% more of those web visitors! 

When doing a CRO audit, we analyze the current behavior of users on your website using analytics to identify where your users are getting lost, bouncing, or not following the user journey you have intended. We then look at every page of your website to identify areas where the best practices for CRO are being missed. Finally, we replicate the User Journey on your site with a few different scenarios and flag any missed opportunities to improve the Conversions. And of course, we do all of this both on desktop and mobile.

We then create a report for you with our findings and a list of recommended changes on your site that you can implement yourself, employ a web dev freelancer to do, or discuss with us if you'd like a custom quote and get our help to implement the changes.

CRO Audit

$545 (one time)

  • Google Analytics Audit/Setup

  • GA Goal Setup

  • SWOT Analysis

  • Persona Research

  • Competitor Research

  • Current Traffic Audit

  • Bounce Sources Research

  • Website Speed Test

  • Website Errors Research

  • User Journey Review

  • CTA Review

  •  Design Conflicts Review

  • Form Testing

  • Check-out Testing

  • Trust Review

  • Social Proof Review

  • Footer Review

  • Hero Review

  • Footer Review

  •  CTA Opportunities Review

  • Clear Messaging Review

  • Spelling and Typos Review

  • Upselling Opportunities Review

  • Navigation Review

  • Content Readability Review

  • Mobile Journey Review

  • Mobile Speed Review

  • Mobile Navigation Review

  • Mobile Readability Review

Interested? Have questions? Contact us now.